Insurers Using Familiar Playbook to Protect Profits in California

From Huffington Post, 9.2.14, by Wendell Potter

For the next two months, Californians will to be subjected to a barrage of TV, radio and online ads, which, ironically, they unknowingly will be paying for with their health insurance premiums.

The ads are a part of a multipronged, multimillion-dollar campaign -- developed by public relations, advertising firms and political consultants for the state's biggest insurers -- to convince voters that an initiative on the Nov. 4 ballot designed to protect them against unreasonable rate increases will actually cause their premiums to go up.

Read the full article.

Published September 11th, 2014

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